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logo design

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  Logo design is an important area of graphic design and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
  
  A fictitious logotype: Narrow colour range and recognizable design.
  When designing (or commissioning) a logo, practices to encourage are to
  1)avoid going overboard in attempting uniqueness
  2)use few colors, limited colors, spot colors avoid gradients (smooth color transitions) as a 3)distinguishing feature
  4)produce alternatives for different contexts
  5)design using vector graphics so the logo can be resized without loss of fidelity
  6)be aware of design or trademark infringements
  7)include guidelines on the position on a page and white space around the logo for 8consistent 8application across a variety of media (a.k.a. brand standard manual)
  9)not use a specific choice clip-art as a distinguishing feature
  10)not use the face of a (living) person
  11)not use photography or complex imagery as it reduces the instant recognition a logo demands